Homeowner Guide to KPIs
Owning a vacation rental in North Georgia isn't just about having a beautiful mountain retreat - it's about managing your home like a business. The most successful homeowners don’t rely on guesswork; they track performance with clear, measurable data. At Southern Comfort Cabin Rentals (SCCR), we monitor dozens of vacation rental KPIs (Key Performance Indicators) every month.
Here are the most important ones every homeowner should understand - and why they matter.
#1 Booking Window
How far in advance guests book their stays.
Why it matters: North Georgia travelers are booking later than ever (7-21 days before arrival is now common). If your pricing isn't competitive in these narrow windows, your home may get skipped.
What to watch for: Shorter booking windows require dynamic pricing and flexible minimum-night policies.
#2 ADR (Average Daily Rate)
The average number of nights per booking.
Why it matters: ADR reflects your home’s value in the market. It's critical to compare your ADR not only to your past performance but also to similar homes in the region.
What to watch for: Higher ADR is great -but only if paired with strong occupancy.
#3 ALOS (Average Length of Stay)
The average number of nights per booking.
Why it matters: Longer stays reduce turnover costs and increase revenue stability.
What to watch for: Is your ALOS trending longer or shorter? Adjust minimum nights to capture both short and extended stays.
#4 Occupancy Rate
The percentage of available nights your home is booked.
Why it matters: This shows how well your home is competing in the market.
What to watch for: Low occupancy often signals issues with pricing, listing visibility, or guest experience.
#5 RevPAR (Revenue Per Available Night)
ADR × Occupancy
Why it matters: RevPAR combines rate and occupancy to give a clear picture of total performance.
What to watch for: This is one of the best "bottom-line" KPIs to track.
#6 Inquiry-to-Book Ratio
How many inquiries convert into bookings.
Why it matters: This highlights the strength of your property listing and communication.
What to watch for: Low ratios often mean your home’s photos, description, or rates aren’t competitive.
#7 Cancellation Rate
The percentage of reservations canceled by guests.
Why it matters: High cancellation rates disrupt revenue and reduce confidence in your forecast.
What to watch for: Flexible cancellation policies attract more bookings - but may also drive cancellations if not managed well.
#8 % of Direct vs. OTA Bookings
The balance between guests who book directly on SCCR’s website versus third-party channels (Airbnb, Vrbo, Booking.com).
Why it matters: Direct bookings reduce fees, increase profit, and create loyal repeat guests.
What to watch for: Owners with a higher share of direct bookings often see stronger net revenue.
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