Jackie Self

Chief Financial Officer

Jackie Self has been an integral part of Southern Comfort Cabin Rentals since 2010, bringing more than 15 years of financial expertise, business insight, and dedication to the company’s success. A Georgia-licensed CPA, Jackie began as the company’s CPA before advancing to Controller and, most recently, Director of Finance. Today, she oversees financial strategy and operations, including budgeting, reporting, forecasting, tax compliance, acquisitions, risk management, and employee compensation programs. Her long history with Southern Comfort gives Jackie a unique understanding of both the numbers and the people behind them. A lifelong resident of the North Georgia mountains, she is proud to help a local company grow alongside the community she calls home while supporting its homeowners, guests, and team for years to come.